5 Insanely Important Tips For Powerful Logo Design

Modern businesses need to make an effective communication with their potential customers. Marketers make strategies to ensure that people can engage with the brand in a variety of ways. Therefore, spending a lot of money on creating visuals seems just fine for most business owners. Today, logo is not just a business symbol to identify a company and its products or services rather helps in making a strong brand identity. Have a look at some of the most iconic logos of all time.


A great brand identity can send right business message to your target audience. A professionally designed logo has the power to convert people into loyal customers. In fact, there are many ways a well designed logo can serve its company and business. Let’s find some of the way to make your logo effective.

Avoid the bad logos

The best way to get yourself a good logo is to avoid bad logos. Every few years or so, some new fads come along in logo design. Though it’s good to design trending logos but not all logos are iconic. Some logos simply get outdated within few months. And as a business owner, it becomes critically  important for you to not to fall for such deals.
How to identify bad logos?

You might have seen bad logos multiple times. Those terrible colors, textures, and poor spacing
without any relationships between text and symbols. None of these logos are memorable and you probably don’t want to remember them either.

Bad logos can have many unpleasant qualities: murkiness, over-complexity and poor recognition. They are often too loud, too bright, or too confusing. They simply don’t make sense and don’t fit with the identity of the brand.

Less is always more

Less is always more. Hands down. Too many elements in a logo will not only hinder the design and the readability, but could confuse those whose attention you’re trying to capture. Having said that, good logo should be readable/recognizable at any size, from billboard-large to Facebook thumbnail. 

Clear brand name

The most important part of any logo is the brand’s name. If you can’t read them clearly, then you’ve already lost any potential clients. Any symbolism/iconography needs to be simple – so much so that a customer can glance at it and recognize your brand in a split second. If you have to spend several minutes “reading” all the iconography, well, no one’s got the time to do that unless they’re in an art museum.

Colors. Colors. Colors.

Designers should always try to take full advantage of the power of colors, and the psychological and physiological effect colors have on us, Good design speaks clearly with colors. The color selection should represent your brand’s personality. One can learn to choose the perfect color for their brand using 99designs logo color generator. Meanwhile, keep in mind your industry color. For instance, using navy blue for a women focused brand can never be a good choice. 

Keep things memorable

You definitely want your logo to make an impact and evoke positive emotion associated with your brand. Make use of proper color. Keep it Simple. Use relevant symbols. Great brands such as Apple and Nike are recognized around the world for their products and what they represent. Create something flexible and memorable. The Nike brand mark is a perfect example, it is often displayed without any wording and looks good on all formats – from billboards to sneakers.
The designer should make a logo to the best of their ability that encompasses the brand’s value and message in simple yet effective way. What do you think of above logo design tips? Have you ever come across a pathetic logo? What could have been done better in those logos? Let us know in the comment section below.

3 thoughts on “5 Insanely Important Logo Design Tips For Modern Businesses”

  1. Simply desire to say your article is as surprising. The clarity in your post
    is just great and i can assume you are an expert on this subject.
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    Thanks a million and please continue the gratifying work.

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